Waterproofing has emerged as a sizeable, high-growth category, outpacing emulsions with 19% value growth in 1Q FY’26-27 YoY. It is fast becoming a core growth pillar of the paints portfolio.

Weather and Geology: The Contribution Levers
Regional weather conditions matter for waterproofing: contribution is significantly higher in high-rainfall and high-humidity regions. Highlighted regions account for 53% of total waterproofing contribution, 1.3X of paints. 
A second, related factor is geological: black soil across Gujarat and North Maharashtra has pronounced shrink-swell properties, expanding and contracting with changes in moisture. This causes cracks in buildings that allow water ingress, increasing the need for waterproofing.

The Strategic Question for Waterproofing Brands
•    Are you strong in these geographies?
•    Distribution reach as per waterproofing contribution levers could substantially drive growth.

Get in touch for GTM and Waterproofing product assortment strategies tailored to these geographies.

Source: Market Pulse RMS, Meteostat, IMD